Ireland’s beauty industry is thriving, with homegrown brands making national and international waves. Many take inspiration from Ireland’s natural landscape, using indigenous ingredients like seaweed, botanicals, and essential oils to create powerful, results-driven formulas. Whether you’re searching for skincare that nourishes, makeup that enhances, or haircare that transforms, Irish beauty brands have something unique to offer.
Skincare
GROUND Wellbeing
Founded by spa expert Peigín Crowley, GROUND Wellbeing focuses on natural, hand-crafted wellness products designed to calm the mind and body. The brand is known for its essential oil-based skincare, body oils, and sleep-inducing remedies. The Sleep Pillow Spray and Balancing Body Oil are must-haves for anyone looking to incorporate mindfulness into their beauty routine.
Skingredients
Skingredients is a range of multi-award-winning, active-led, results-driven skincare products created by expert dermal facialist and skin tutor Jennifer Rock. The brand is famed for its holy quartet Key Four collection, including a Skin Veg Hyaluronic Acid Hydrating Serum and Skin Shield Moisturising and Priming SPF.
Pestle & Mortar
Created by Sonia Deasy, Pestle & Mortar is a globally recognized Irish brand that champions simple yet effective skincare. Their Pure Hyaluronic Serum is a cult favourite, offering deep hydration with a lightweight formula. The brand’s Superstar+ Retinol Night Oil is another standout, blending retinoid and botanical oils for a glowing, youthful complexion.
VOYA
Harnessing the power of hand-harvested seaweed from the Irish coastline, VOYA is a luxury skincare brand that blends marine ingredients with organic actives. Their Me Time Soothing Moisturizer is packed with antioxidants and hydrating properties, making it ideal for all skin types. The brand also offers indulgent body care, including seaweed-infused body oils and exfoliators.
Ealu
New to the Irish beauty scene, Ealu combines science-led skincare with a focus on sustainability. Their products emphasize skin health, barrier repair, and hydration, making them ideal for those who prioritize conscious beauty. Inspired by barefoot walks on sandy beaches, their Body Sand scrub is formulated with 100% naturally derived oils and squalane, designed to remove dead skin cells and reveal softer, smoother, more radiant-looking skin.
Seabody
Harnessing the power of marine bioactives, Seabody creates luxury skincare enriched with sustainably harvested seaweed extracts. Their Aquasurge Day Serum profoundly nourishes the skin and enhances the skin’s moisture levels to reveal radiant, dewy-looking skin.
Nunaïa
Nunaïa is all about slow beauty, creating mindful skincare rituals with nutrient-rich, organic ingredients. Their Nourishing Radiance Serum is a skincare hero formulated with Amazonian botanicals and Irish seaweed to restore and hydrate the skin.
Ella & Jo
Founded by beauty experts Charlene Flanagan and Niamh Ryan, Ella & Jo operates on an ethos of bringing joyful moments of self-care to even the busiest days. Their multi-award-winning cleansing balm to oil cleanser Melt The Day Away promises to hydrate and nourish while gently dissolving face and eye makeup, dirt, and oil from the skin.
Wellness
Sisterly
Offering science-led solutions that work for women, Sisterly takes no shortcuts and spares no expense, offering a high-quality nutritional supplement free from unnecessary fillers. Their Elevator supplement is uniquely formulated with 23 synergistic nutrients in one simple sachet. It really can't get easier than that!
Supplements Made Simple
Created by Dr Doireann O’Leary, Supplements Made Simple has made a name in the Irish beauty and wellness sphere by crafting evidence-based beauty solutions and supplements that work. Their marine collagen line is scientifically proven to reduce fine lines and wrinkles whilst increasing the elasticity of the skin. Paired with vitamin C to aid in normal collagen and cartilage formation, their liquid shot is hard to beat!
Self-Tanner
Bare By Vogue
Dreamed up by radio host, television presenter and self-professed tan addict Vogue Williams, Bare by Vogue strives to give you a seamless glow without the sun damage. Whether you’re a seasoned tanner or new to self-tanning, the Clear Tan Water is highly recommended. Lightweight, non-sticky and incredibly easy to use, it's no wonder we featured it in our 2024 Beauty Awards!
Bellmiata
A staple brand in more Irish girls' bathrooms, Bellamiata has been in the business of false tan for 20 years. Their best-selling Luxury Tanning Mousse is hard to beat. It promises to deliver a radiant tan that lasts up to 7 days and dries in just 60 seconds. Infused with natural, skin-loving ingredients like mango, papaya, goji berry, and pomegranate extracts, it provides essential vitamins and antioxidants to condition, protect, and invigorate your skin.
BiaBelle
Founded by a mother-daughter trio in December 2017, BiaBelle Beauty focuses on making contemporary glamour and beauty available to everyone. Enriched with BiaBelle's signature Irish Seaweed Extracts and Hyaluronic Acid, the Bronze Obsession Instant Tan actively hydrates and nourishes your skin while giving you a beautiful bronze glow.
Makeup
BPerfect Cosmetics
Stocked in over 2000+ stockists throughout Ireland, the UK and worldwide, BPerfect Cosmetics has been changing the cosmetics industry since 2013. Another stunning product featured in our Beauty Awards, the Chroma Cover Luminous Foundation incorporates skin-optimising ingredients like Hyaluronic Acid, Rosehip Oil and Vitamin E, to provide a soft filtered effect with long-lasting wear.
SoSue
Founded by Irish influencer Suzanne Jackson, SoSue is a go-to brand for those who love glam beauty. Their Dripping Gold Luxury Tanning Mousse is a favourite for achieving a bronzed, streak-free glow. The brand also offers high-pigmented eyeshadow palettes, lip kits, and false lashes, perfect for creating show-stopping looks.
Luna By Lisa
Developed by Irish Influencer Lisa Jordan, Luna by Lisa offers high-quality, cruelty-free beauty products at a more than affordable price. From your base to your lashes, Lisa has you covered. A handy 2-in-1 pot that preps and primes your lips, The Lip Scrub & Balm Duo, helps chapped lips by gently buffing the skin to soften lips while our nourishing, hydrating balm adds moisture back in!
By SK Makeup
Founded by Sarah Keary, one of Ireland's leading makeup artists, By SK Makeup offers high-performance products loved by professionals and everyday users. The Soufflé Cream Bronzer melts seamlessly into the skin with an airbrushed-like satin finish, creating a smoothing sun-kissed glow so that you can look fresh-faced and bright regardless of the bleak Irish weather!
Sculpted By Aimee
Founded by one of Ireland's best-known makeup artists, Aimee Connolly, Sculpted By Aimee focuses on the building blocks of all great beauty looks: a subtle and long-lasting base. A must-have staple in your makeup kit this summer is their Tint and Glow tinted moisturiser + SPF formulated with skin-boosting ingredients for a natural radiant complexion in seconds.
UP Cosmetics
Created by Pippa O’Connor and Úna Tynan, UP Cosmetics is all about high-quality, easy-to-use makeup. Their Golden Hour Powder Highlighter is a bestseller, providing a dewy, healthy glow. The Sculpt & Highlight Palette is another standout, featuring bronzers and highlighters that blend seamlessly into the skin.
Ayu
Ayu specializes in easy-to-use, natural-looking makeup. Their Instant Under Eye Concealer is particularly popular for brightening and smoothing the delicate under-eye area. Ayu’s brushes and pro-quality foundation sticks make achieving a flawless base effortless.
Brow Aid
For brow lovers, Brow Aid is a must-know Irish brand that focuses on achieving the perfect brows. Their Masterstroke Brow Trio creates long-lasting, fluffy brows, with a brow micro pen to fill, a waterproof retractable pencil to shape and shade, and a brow brush to blend and comb style your eyebrows.
Kash Beauty
Created by Keilidh Cashell, one of Ireland's most-followed beauty influencers, Kash Beauty is the brand your makeup bag has been waiting for. Offering a wide range of high-quality cosmetics, including highly pigmented eyeshadow palettes, easy-to-use contouring kits, and faux mink lashes, their best-selling Skin Glaze Blushers come in seven colours, meaning you can warmth, dimension and colour no matter your complexion.
Poco Beauty
Designed in Ireland and made in Italy, Poco Beauty is the brainchild of entrepreneur and influencer Pippa O'Connor-Ormond. They boast a selection of vegan, cruelty-free, paraben-free and alcohol-free multi-use products dedicated to making makeup effortless. Their award-winning Universal Glow Treatment uses soft focus, light-reflecting technology to create a natural, lit-from-within effect on the skin.
Beauty Tools
ALISO
ALISO combines modern skincare technology with natural ingredients to create innovative beauty tools and treatments. Their Ultrasonic Skin Exfoliating Tool is designed to improve skin texture and remove impurities and dead skin cells. It will totally revitalise your skin and enable serums, oils and moisturisers to penetrate deeper for better results.
Brushdoc
Launched in November of 2021, Brushdoc offers an innovative electric brush cleaner that removes product buildup, oil, and bacteria in seconds. With its easy-to-use design, attach your brush, dip it into the solution, and let it spin clean and dry almost instantly.
Haircare
We Are Paradoxx
Eco-conscious beauty lovers will adore We Are Paradoxx, an Irish haircare brand focusing on clean, sustainable ingredients. Their Thickening 3-in-1 Conditioner is crafted with 99% natural ingredients to deeply hydrate, reduce breakage, and enhance volume for fuller, healthier-looking hair.
Act+Acre
Pioneering the concept of cold-pressed haircare, Act+Acre creates scalp-focused treatments that promote hair growth and overall hair health. Their Scalp Detox Oil is a game-changer for maintaining a healthy scalp. Formulated with 1.28% Baobab Oil, it breaks down build-up, sweat, and other impurities while intensely moisturizing to relieve dry scalp.
SEA+SOLU
Inspired by the power of the sea, SEA+SOLU uses natural marine ingredients to create high-performance haircare. Their Moisture Melt Hair Mask restores, revives, repairs and tames unruly hair for long-lasting results. Rich in natural oils and minerals, it helps hydrate your hair while conditioning it to leave it feeling soft and healthy.
The Smooth Company
Launched in 2022 from Áine Kennedy’s attic, The Smooth Company has quickly launched itself into one of the forefront Irish beauty brands, creating a range of award-winning, innovative hair styling products loved by customers worldwide. You can't talk about the brand without mentioning the product that started it all: their Smooth Stick tames strays and keeps your hair perfectly in place all day long.
Oral Beauty
Spotlight Oral Care
Founded by two Irish dentists, Spotlight Oral Care is transforming oral beauty with science-backed formulas and sustainable packaging. Their Whitening Strips and Sonic Pro Toothbrush are hugely popular, offering effective whitening without sensitivity. The brand also offers a whitening mouthwash, proving that oral care can be functional and luxurious.
Fragrance
Stories Parfums
Stories Parfums is an Irish niche fragrance house focusing on storytelling through scent. Their Stories No. 01 and Stories No. 02 fragrances are beautifully crafted, blending floral, woody, and citrus notes for a complex, luxurious experience.
Cloon Keen
Galway-based Cloon Keen is a luxury fragrance brand known for its evocative scents celebrating Ireland’s culture and landscape. Róisín Dubh, a perfume inspired by Irish poetry, is a best-seller. It blends dark berries, rose, and smoky woods for a sophisticated and memorable scent.
Waters & Wild
For those who love natural, small-batch fragrances, Waters & Wild is a must-try. This West Cork-based brand creates organic perfumes using sustainably sourced essential oils. Their Rose & Oud scent is earthy and fresh, perfect for those who appreciate botanical-inspired perfumes.
- Gráinne