In today’s digital age, capturing the essence of your wedding day goes beyond traditional photography and videography, enter the wedding day content creator. A newer addition to the vendor roster, having a content creator on your wedding day ensures that every magical moment is captured and shared in real time, allowing you and your guests to relive the joy long after the day has passed. We're ready to answer your questions and help you decide if there's a place on your guestlist for an influencer.

Social Brides Club

What is a Wedding Day Content Creator?

The job is really what it says on the tin, a wedding day content creator is a social media content creator who specializes in capturing and curating real-time content from your wedding day specifically for social media. Unlike traditional photographers and videographers who focus on creating polished, edited images and videos for albums and highlight reels, a content creator ensures that your wedding’s most memorable moments are shared almost instantly across your social media channels. This includes taking candid photos, creating Instagram stories, shooting short video clips for platforms like TikTok, and even live-streaming parts of the event. Their knowledge and experience in social media trends can ensure that your wedding is showcased in the best possible light.

As more and more couples choose to incorporate this extra form of wedding content creation the need for creators that specialise in this service grows exponentially. Although the trend has really taken off in the US and Aus, Ireland hosts quite a few fantastic businesses that operate with the sole purpose of creating candid content for your special day. Just a few are Toast Wedding Content Creation, Zoe King Studios, Grey Acre Studios and The Wedding Content Company.

Through The Glass Paris

How Do I Find a Wedding Day Content Creator?

Finding the right wedding day content creator involves several steps:

  1. Research Online: Two of the most valuable resources for finding your perfect creator are TikTok and Instagram; start with the hashtags #weddingcontentcreator or #eventcontentcreator to get a feel for the available social content creators out there and then from there start narrowing down your search. You may even garner better results with a location-specific look like #weddingcontentcreatorireland.
  2. Read Reviews: As with any vendor you're planning on hiring for your wedding day, you must take the time to read the reviews. Once you have a list of potential creators, take a look through their social media comments, read reviews of their business page, have a look for videos posted that mention them and if you want to have a proper deep dive, reach out to couples that they've worked with and ask for their honest opinion. This will give you insight into their reliability, creativity, and how well they handle the pressure of capturing live events.
  3. Review Their Work: This is the easy part, give yourself an hour to do a proper watch-through of all of their work, it's really important to ensure their aesthetic matches what you envision for your wedding so hop into their tagged posts and have a look at the content they don't choose to post to their feed. Pay attention to their ability to capture candid moments and their overall storytelling approach.
  4. Have A Chat: Arrange consultations with a few top candidates. Discuss your expectations, the scope of work, and any specific moments you want to be highlighted. This is also a good opportunity to gauge their professionalism and compatibility with your wedding plans.

Danilo and Sharon

How Much Does a Wedding Day Content Creator Cost?

The cost of hiring a wedding day content creator can vary widely depending on several factors:

  1. Experience and Reputation: Established content creators with a strong portfolio and significant social media following typically charge more for their services. Their rates can range from €500 to €2,000 or more for a full day of coverage.
  2. Location: Prices can vary based on the geographic location of your wedding. Major cities and popular wedding destinations often have higher rates due to the cost of living and demand for services.
  3. Scope of Services: The range of services offered will affect the cost. Basic packages might include only a few hours of coverage and a set number of posts, while premium packages could offer full-day coverage, live-streaming services, and post-event content curation.
  4. Customization: If you have specific requests or need the content creator to travel, these factors can add to the overall cost. Customized packages tailored to your needs will typically be more expensive.
  5. Post-Event Services: Some content creators offer additional services such as post-event editing, the creation of a digital album, or a short highlight reel, which can also influence the price.

To get an accurate estimate, it’s best to discuss your specific needs with potential content creators and get detailed quotes. This allows you to compare their offerings and find a professional who fits both your budget and vision for your wedding day.

- Gráinne